Marketing Strategies For Small Business on Instagram

Instagram is one of the fastest-growing social media platforms. There are currently over 200+ million users on the platform, and a massive percentage of that number is made up of small businesses and customers. Because of this, there are millions of dollars made through marketing and advertising on Instagram. Here are some of the best marketing strategies for small businesses on Instagram.

Let’s get started.

Optimize your Bio

After creating your account, the first step to getting more followers and indirectly increasing your business is to optimize your bio. Your bio should consist of a few things, like your name, location, and description of what kind of business you are. These are the things people will look at first.

When you post something on Instagram, make sure to put your username at the top so that people can find you. This is one of the best ways to increase your followers.

Have a Brand Plan

It is crucial to have a brand plan. A brand plan is a detailed plan that outlines the future of your brand. All of them should have consistency and clarity. 

Post Regularly

Posting regularly is one of the most important things to do on Instagram. You should try to post every day or two, but ideally, you should post as often as possible.

Post Quality Content

Quality content will keep your audience interested and want to stay on the platform. It would be best to try to post at least three times a week. This is going to help your brand grow and gain attention.

Connect with Customers

Connect with your customers, especially those that have bought your product. This will give your customers a sense of trust and respect and also increase your reach because your fans will be able to share your posts and get more followers.

Make Sure to Respond

Make sure to respond to comments that you receive. People appreciate it when you reply to them and give them a heads up that you read their comments and like them. This will provide you with credibility.

Feed and Stories

Make sure to post to your feed and your stories. This will allow you to keep your customers up to date with your business. If you want to be seen as an expert, you must have fantastic quality content that you curate and create.

You would like to read- Best Free Video Editors Without Watermark

Be Consistent

Consistency is an essential part of having a successful brand. Having a consistent schedule for posting will help you grow your followers. You want to post at least 2 to 4 times per day. Every day. This is the most important part of having a successful brand.

Your posts need to be relevant and exciting. Make sure to use Hashtags. If you are running an online business, make sure to include #SmallBusiness, #B2B, and #SmallBusiness#B2B. It would be best if you also tried to incorporate other people into your posts by inviting them to tag themselves.

Use the Right Hashtags

Hashtags are essential to finding content. People use hashtags to find content that they are interested in. This includes content that is related to your brand. So, make sure to pick the right ones, like #marketingtips. This way, your customers and followers will find you easier.

Reach Out to Influencers

Influencers are those people who have a massive number of followers and are known for their creativity. They are perfect for your niche, and they will be willing to work with you. They are also an excellent way to increase your reach.

You should not expect a lot of money for an influencer campaign. However, the amount you pay will depend on the number of followers your influencer has and the quality of their work.


Timing is everything. You don’t want to post during lunch break because your followers will be eating lunch. However, don’t post too late at night either, because your followers will be asleep. Post when your followers are awake, so they can engage and interact with your content.

You would like to read- Best Business Books for 20 Year Olds Who Don’t Read

Understanding Demographic

If you are starting a business that appeals to a certain demographic, it is important to understand that data. For example, a business that caters to people between 25 and 34 would want to be more active on Instagram.

Paid Promotions

Promotions can be effective. Offer your followers something special to incentivize them to follow you. For example, if you have a limited supply of a product, offer a discount code that you can use on that product to entice people to subscribe to your newsletter.

Paid Advertising

Paid advertising allows you to advertise on third-party websites and apps, and it also allows you to target people who are visiting the website. It’s often used for lead generation and brand awareness.

Social Media Advertising

Use social media advertising to increase your audience. This means paying for ads. You need to make sure that your budget is enough to cover the cost of the ads. It is also recommended to try and reach people who don’t already follow you.


Retargeting allows you to reach people who did not convert to your site. They may have come across your website and liked your page but never converted. Use retargeting to get them back to your site.

Ask for Feedback

Ask your customers what they like and don’t like about your business and products. By asking for feedback, you can make improvements and better serve your customers.

Leave a Comment